Postwar Growth and Modernization

After World War II, Plant City experienced steady growth. Advances in refrigeration and transportation expanded the reach of its strawberries and other crops. Highways replaced railroads as the main mode of shipping, with Interstate 4 providing a direct link between Tampa and Orlando, passing just north of Plant City.

The town modernized, with new schools, suburban neighborhoods, and commercial centers. Civic pride grew, and Plant City increasingly emphasized its identity as a strawberry capital. This culminated in the establishment of the annual Florida Strawberry Festival, which became a statewide tradition drawing visitors from across the nation.

At the same time, Plant City balanced growth with its agricultural heritage. Unlike many Florida towns that shifted entirely toward tourism or suburban sprawl, Plant City retained its rural character while embracing modernization.

The Florida Strawberry Festival


The Florida Strawberry Festival, first held in 1930, became one of Plant City’s most important traditions. Organized by the local Lions Club, the festival celebrated the strawberry harvest with parades, exhibits, and community events.

Over the decades, the festival grew into a major annual event, attracting hundreds of thousands of visitors. Carnival rides, concerts, livestock shows, and of course, endless strawberry delicacies became hallmarks of the celebration.

The festival not only promoted Plant City’s agricultural identity but also generated economic benefits, supporting local farmers and businesses. It remains a powerful symbol of Plant City’s heritage, resilience, and communal spirit. shutdown123

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